TSMA Communication Awards Competition Winners Honored in Phoenix
Competition Recognizes Best Transportation Industry Sales and Marketing Strategies

Phoenix – March 30, 2004 - The Transportation Sales & Marketing Association (TSMA) today announced the winners of its 2004 Communication Awards Competition at a special awards luncheon during its Annual Conference. The annual competition recognizes transportation service providers and firms offering products or services to the transportation industry for excellence in their advertising and marketing programs.

“The top providers and firms were selected for their ability to apply innovation and creativity to achieve maximum results,” Chris Reinhart, Communication Awards Chairperson and Executive Vice President, Oliver Trucking Company, said.

The Communication Awards Competition is an opportunity for companies to put their best work of the year up against similar firms from the United States and Canada. A panel of advertisers, artists, designers and other marketing professionals provides written evaluations critiquing each entry. Entrants use this information to help them develop future marketing strategies and advertising pieces.

“I was very impressed with the overall quality of the marketing pieces and their applications and relevance to the transportation industry,” said judge Martin Harmon, public relations director, Roosevelt Warm Springs Institute for Rehabilitation.

Judging for the competition was based on how well the entry met the stated objective of its category, its results and its overall effectiveness in its category. Categories in this year’s competition included audiovisual, print advertising, public relations, sales literature, specialty items, calendars, Web site and overall campaign. To ensure a fair and relevant competition, entries were compared with entries from companies of similar size and resources. The two revenue divisions were “A” for annual revenue below $75 million and “B” for annual revenue of more than $75 million. If fewer than four entries were received for a revenue division in a category, then the entries were combined and judged as a single revenue division.

Winners by category were:

• Audiovisual: Roadway Express, Inc. (Akron, Ohio), first and third places; and Excargo Services, Inc. (Houston, Texas), second place.
• Print advertising: Schneider National, Inc. (Green Bay, Wis.), first place, revenue division A; O&S Trucking, Inc. (Springfield, Mo.), second and third places, revenue division A; USF Corporation (Chicago, Ill.), first place, revenue division B; Old Dominion Freight Line, Inc. (Thomasville, N.C.), second place, revenue division B; and Roadway Express, Inc., third place, revenue division B.
• Public relations: Roadway Express, Inc., first place; FedEx Freight (Memphis, Tenn.), second and third (tie) places; and FedEx Freight (Harrison, Ark.), third (tie) place.
• Sales literature: Quik X Group of Companies (Mississauga, Ontario), first place, revenue division A; Meyers Transport (Peterborough, Ontario), second place, revenue division A; Nebraska Transport Company, Inc. (Scottsbluff, Neb.), third place, revenue division A; Old Dominion Freight Line, Inc., first place, revenue division B; USF Corporation, second place, revenue division B; and Estes Express Lines (Richmond, Va.), two entries tied for third place, revenue division B.
• Specialty items: Old Dominion Freight Line, Inc., first and second places; and Estes Express Lines (Richmond, Va.), third place.
• Calendars: Cavalier Transportation Services, Inc. (Bolton, Ontario), first place, revenue division A; Totalline Transport (Etobicoke, Ontario), second place, revenue division A; Canadian American Transportation, Inc. (Coteau-Du-Lac, Quebec), third place, revenue division A; FedEx Freight (Memphis, Tenn.), first place, revenue division B; XTRA Lease (St. Louis, Mo.), second place, revenue division B; and Estes Express Lines, third place, revenue division B.
• Web site: Cavalier Transportation Services, Inc., first place, revenue division A; White Glove Transportation (Etobicoke, Ontario), second place, revenue division A; O&S Trucking, Inc., third place, revenue division A; USF Corporation, first place, revenue division B; Livingston International, Inc. (Toronto, Ontario), second place, revenue division B; and Estes Express Lines, third place, revenue division B.
• Overall campaign: Old Dominion Freight Line, Inc., first place; Estes Express Lines, second place; and Roadway Express, Inc., third place.

In addition, TSMA conference attendees selected a “Best in Show” winner. Old Dominion Freight Line, Inc. received this award for its box characters and truck in the specialty items category.

Entries in each category were recognized and the winning entrants honored for their achievements at the Communication Awards Luncheon during the 2004 TSMA Annual Conference at The Wigwam Resort and Golf Club in Phoenix, Ariz. For more information on TSMA and its annual Communication Awards Competition, visit www.tsmaonline.com, e-mail communicationawardsⓐtsmaonline.com or contact John Rader at 770-486-5869.

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About TSMA
The Transportation Sales & Marketing Association (TSMA) has been active since 1940. Today, TSMA provides a contemporary forum for sales and marketing executives to continuously develop their professional leadership skills through specialized training sessions, issue-based seminars and peer interaction. TSMA’s success results from its ability to identify emerging trends and provide educational initiatives that address vital issues before they become critical business obstacles. TSMA’s members represent a cross-section of North America's leading asset-based transportation service providers and well-known organizations supplying products or services to the industry. TSMA is headquartered in the SMC³ offices in Peachtree City, Ga. (toll free: 800-845-8090).