SMC³ Marks Six Years in Peachtree City
Community members, local companies participate in annual “Varsity Day” event
Peachtree City, GA - May 26, 2005—SMC³, a leading provider of pricing expertise to the freight transportation community, today commemorated six years of operation in Peachtree City during its annual “Varsity Day.”
Originally planned as a one-time event, Varsity Day has become an annual festivity for SMC³ employees, members of the community and local business leaders. Each year, Atlanta-area landmark, The Varsity, provides catering for the day, and participants feast on chilidogs, burgers, fries, onion rings, Frosted Oranges and fried pies. Ice cream from Edy’s rounded out the food offerings this year.
“Varsity Day is a fun way for SMC³ to involve the community in our celebration of six successful years in Peachtree City,” said Jack E. Middleton, president and CEO of SMC³.
Entertainment by the band, Timeless Highway, added to Varsity Day’s street party atmosphere. The Mighty Mite, Southeastern Freight Lines’ custom-built miniature truck, was on display at the event and delighted both children and adults with its half-scale working parts. Dan Acker, SMC³ vice president of operations, displayed his PULSE ground cruising recreational vehicle, which resembles a high-performance jet aircraft, but drives like a sports car.
“This is my first time attending. I didn’t expect this many people to be out here. I couldn’t believe all of the food, and the band was great too,” Eric Duvall of FitzGerald & Sons Plumbing in Peachtree City, said.
Since 1935, SMC³ has provided data, technology and education centered around the LTL (less-than-truckload) industry. SMC³’s customers include shippers, carriers, logistics service providers and freight payment companies. For more information about SMC³, visit www.smc3.com or call 800-845-8090.